Sustainability is not just about introducing environmentally friendly initiatives, as some may perceive. It is about protecting and utilizing resources efficiently and effectively.
The pandemic has intensified the need for greater resilience and sustainability . The business leaders face a tough challenge of running a profitable business whilst adopting sustainable strategies.
Rising awareness of environmental issues has paved the way for sustainability-driven investment in all areas, including food and beverage. This industry, with its complex supply chains, is increasingly under scrutiny..
Technological innovations create opportunities for all these challenges, particularly those related to production, marketing and consumption of food. Emerging technologies such as Artificial Intelligence, Internet of Things and Big data can help develop monitoring capabilities and platforms to support the development of sustainable food systems.
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